The Merck Chemicals
image campaign

The international B2B image campaign was launched at the beginning of 2008 and is deploying a range of communication media.

Our message

It’s particularly important in the B2B sector to have a partner that you can rely on in every respect: from always offering you the latest solutions, understanding what you – as a customer – need, and meeting your requirements quickly, to knowing the markets as well as you do and fulfilling your highest expectations. And last but not least, being in close spatial proximity to your operations.

That’s why we say:

Working with Merck Chemicals: what’s in it for you?

• Is it reliability?
• Is it innovative solutions?
• Is it a partner at you doorstep?
• Is it the deep and comprehensive knowledge for the needs of different market segments?

It is all of that and even more – with Merck Chemicals you feel so relaxed and at ease that you can fully concentrate on your business success.

That’s what’s in it for you. Merck Chemicals.

The creative idea

The Barcelona Chair by Mies van der Rohe.was selected as the central motif of the campaign. It symbolizes the peace of mind resulting from trust in Merck, its products and services – in line with the motto: “You can sit back and relax when you work with Merck Chemicals.” (Merck Chemicals Image-film)

Take a look at our current advertisements